What is it: An innovative daily cleanser, formulated with the therapeutic benefits of olive polyphenols to leave skin feeling soft, refreshed, and residue-free. Who is it for: Anyone looking for an effective, non-drying, sulfate-free cleanser. Why is it different: Gentle Cleanser is free of fragrance, parabens, phthalates, sulfates, mineral oil, petroleum, and synthetic dyes. It effectively eliminates dirt, oil, and makeup, leaving skin nourished and refreshed. Olive polyphenols--specifically, extracts of hydroxytyrosol from the olive fruit and oleuropein from the olive leaf--make it the ideal therapy for all skin types. How do I use it: Gently massage in circular motions onto damp skin. Rinse with warm water. Use morning and evening. From Perricone MD.